Wednesday, September 19, 2012

Noh Review on Companies & Industries - September 19, 2012

Harvard Business Review "Morning Advantage: Is Apple Too Focused on Profits?" by Sarah Green

Summary:
  • Although Apple always talks about their innovation, Apple only spends 2% of revenue on R&D (Google and Microsoft 14%, Samsung 6%)  
  • But, does this tell us anything about the effectiveness of their R&D spending? Apple may simply spend their R&D dollars more wisely than the other companies. Or it could be that their brand and marketing are doing the job.
  • The smartphone market consists of 68% of Androids and 17% of iPhones. Apple has luxury products and their product market focus is the upper end of the economic spectrum. Their pricing is relatively high, so the lower end consumers cannot afford to buy their products. This explains why Apple's phones are losing market share.
Noh Review:
In my opinion, the argument raised by Dan Lyons (MIT Technology Review) is flawed.
1) It is not wise to talk about Apple's dedication to R&D while comparing the percentages. It is true that Apple devotes the least percentage of their revenue to R&D. But, it is important to realize that Apple's net revenue (denominator) beats many other companies' revenues by a clear mile. Let's look at some numbers here.

Apple in Fiscal Year 2011:
Revenue: US$ 108.25 billion
R&D Spending (2%): US$ 2.17 billion
Net income: US$ 25.92 billion

Samsung in Fiscal Year 2011:
Revenue: US$ 148.94 billion
R&D Spending (6%): US$ 8.94 billion
Net income: US$ 12.06 billion

Google in Fiscal Year 2011:
Revenue: US$ 37.91 billion
R&D Spending (14%): US$ 5.31 billion
Net income: US$ 9.74 billion

When Dan Lyons said 14% for Google and 2% for Apple, we all thought "Wow, that's a big difference." But, the difference seems more reasonable now that we see the actual numbers: $2.17 billion for Apple and $5.31 billion for Google. It is true that compared to Samsung and Google, Apple's R&D expenditure is quite low. But, they still spent $2.17 billion on R&D last year, which is still one of the highest in the industry.

2) The R&D expenditure amount does not indicate the effectiveness of R&D. Maybe, that $2.17 billion is the most optimal amount that Apple can efficiently handle. Just because the R&D spending is relatively low, it does not necessarily mean that the R&D payoffs are low.

3) Apple knows how to properly operate their company. With a major boost coming from their high pricing strategy and efficient spending, Apple's profit margin was at about 24% in 2011 fiscal year. This is quite comparable to Samsung's 8% profit margin. With Apple's proven efficiency, it is hard to doubt that they are not being efficient with their R&D expenditure.

Actually, everything has been working out fine for Apple. Regardless of what kind of products they release, a large portion of their consumers will always love their products. Just when the iPhone5 was announced, some critics and analysts were disappointed with the new features of the phone. They all said the new iPhone5 is far from being "innovative." But, it still broke the sales record. It was sold out within the first hour of availability, and the projected sales stand at about 58 million units. This tells us something: Apple has successfully established their brand.

Article: http://blogs.hbr.org/morning-advantage/2012/09/morning-advantage-is-apple-too-focused-on-profits.html
Apple - Press Info: http://www.apple.com/pr/library/2012/09/17iPhone-5-Pre-Orders-Top-Two-Million-in-First-24-Hours.html

Monday, September 17, 2012

Noh Review on People – September 17, 2012

Bloomberg Businessweek "The More We Automate, the More People Matter" by Harold Sirkin

Summary:

  • It only took 45 minutes for Knight Capital Group to lose $440 million from a computer glitch. Maybe, companies are paying too much attention to electronic technology instead of the professional development of people.
  • “Everything always works just like it’s supposed to work, except when it doesn’t.” - There could always be a power outage, a fire, an accident, a computer error, a human error, a storm, a crime, a revolution or a financial meltdown. Risk management is about recognizing all of these possibilities that might disrupt your business. This includes backup plans and protocols as well as testing and training in case something happens. For proper risk management, we need the right people with proper training.
  • Companies which invest in recruitment, training, and job satisfaction of their employees outperform other companies by a substantial margin, which indicates that people matter more than technology.

Noh Review: People say that later in the future, there will be more automation. And, they say that due to the automation, many people will lose jobs. Basically, we are talking about a world where technology replaces humans. But, what people are forgetting is that the more machines we have and the more we automate, the more people matter. More automation means more dependence on machines and equipment. But what if the machines fail? Machines cannot protect themselves. Automation alone cannot manage all sorts of risk of failure or risk of loss. We need people to protect the organization along with the machines. And in order to do that, recruitment, training and job satisfaction are required.
Morale of the story: When you know that your company will start to automate, start investing money on the people, not just on the technology.

Article: http://www.businessweek.com/articles/2012-09-05/the-more-we-automate-the-more-people-matter

Monday, September 10, 2012

Noh Review on Companies & Industries – September 10, 2012

Bloomberg Buisnessweek "Netflix Would Like Very Much to Change the Channel" by Nick Summers

Summary:
  • Netflix has lost more than 80% of the value since their peak in 2011. 
  • Amazon is Netflix's main competitor, and they are taking subscribers away from Netflix.
  • Netflix has no hardware sales or advertising revenue, so their best bet is making steady subscription revenues. (current domestic streaming subscriber rolls at 24 million)
  • Netflix's library of movies and TV shows is getting gradually replicated by their competitors, such as Amazon, Redbox Instant, Hulu and iTunes. If all of them offer the same content, the only realistic way to stay competitive is by having competitive prices. But, Netflix's subscription costs about $96 per year while Amazon's costs $79.
  • As Cable Network AMC made a breakthrough with a single hit with Mad Men, Netflix is trying to change and become the HBO of the Internet with 5 original series by early 2013. At least until then, Netflix's stocks do not seem to have a bright future.

Noh Review: I bet when Netflix first came out, Blockbuster was scared. Netflix offered online video service while Blockbuster tried to compete with their video rental service. Basically, new technology declared a war against old technology. In the end, new technology won the battle. I wouldn't be exaggerating when I say Netflix bankrupted and demolished Blockbuster. Needless to say, Blockbuster ended up going on sale for the embarrassing starting price of $290 million, and they were bought by Dish Network at auction for $233 million. Analysts say that Blockbuster's fall resulted from poor strategic planning and mismanagement aside from the fierce competition. I say that they failed to keep up with the changing times and trends. Consumers are getting lazy. They do not want to physically get up and go to a store to rent a DVD when they can simply watch it on their computer. Only a portion of them do. Netflix was destined to win this battle because their strategy matched better with the social trend.

But now, Netflix needs to look around and realize that they have other competitors in the video rental/streaming market. Amazon is threatening their position. Something needs to be done with Netflix's price. If it cannot get any cheaper, they need to figure out another creative way to boost their subscriptions. In 2011, Netflix made total revenues of $3.2 billion, but they only ended up with a net profit of $226 million, which amounts to about 7% of that. Based on other factors considered, they need to cut down on some of their unnecessary expenditures. Most importantly, Netflix should learn from Blockbuster's mistakes and focus on not falling behind the times. In that sense, it is good to see their plan to reinvent themselves as the HBO of the Internet by 2013. Regardless of what they say, Netflix is constantly moving.

Sunday, September 9, 2012

Noh Review's Special Edition: Concepts of Auditing

Noh Review's Special Edition: Concepts of Auditing

As requested by some of the subscribers, here is a special edition of Noh Review on Auditing. The following content will summarize the basic concepts of Auditing. For some readers, this may be a great refresher. And for others, this may be a good opportunity to have a taste of some Audit concepts.

What is the difference between Audit and Review?
  • Audit is the evaluation and accumulation of audit evidence to see if the audited entity complied with the established criteria. Review is similar in this sense, except that it is less extensive than audit. Review is also less costly than audit because audit provides the most assurance, and review does not go as deep as audit.
Public Accountants' Ethical Dilemma
  • Deciding whether or not to overlook a material overstatement of revenues to maintain a good client relationship
What are some of the threats?
  • Self-interest Threat: E.g. The client could not pay their fees for the last 2 years, so the Public Accountant created a loan agreement covering the fees, with the client paying 10% interest on the fees.
  • Advocacy Threat: E.g. The Public Accountant has been hired to manage the accounting department for 3 weeks while the corporate controller is on vacation.
  • Familiarity Threat: E.g. The Public Accountant has been working with the client for 10 years, first as a manger, now as a partner.
  • Intimidation Threat: E.g. Management threatens to change auditors if you do not let them overstate accounts receivable by $100,000.
What are the types of Audit evidence?
1) Inspection: E.g. Audit Procedure: Count inventory items and record the amount in the audit working papers. Examine a piece of equipment to make sure a recent purchase of equipment was actually received and is in operation.
2) Confirmation: E.g. Audit Procedure: Obtain a written statement from the client's bank stating the client's year-end balance on deposit.
3) Recalculation: E.g. Audit Procedure: Re-foot entries in the sales journal to determine whether they were correctly totalled by the client
4) Observation: E.g. Audit Procedure: Watch client employees count inventory to determine whether company procedures are being followed.
5) Inquiry of the Client: E.g. Audit Procedure: Obtain information about the client's internal controls by asking questions of client personnel
6) Re-performance: E.g. Audit Procedure: Trace totals from the cash disbursements journal to the general ledger
7) Analytical Procedure: E.g. Audit Procedure: Review the total of repairs and maintenance for each month to determine whether any month's total was unusually large. Calculate the ratio of cost of goods sold to sales as a test of overall reasonableness of gross margin relative to the preceding year.

What is the difference between Subjective Evidence and Objective Evidence?
Sujective Evidence: E.g. Inquiries of the credit manager about the collectability of non-current A/R

Objective Evidence: E.g. The physical count of securities and cash

General Transaction-Related Audit Objectives:
1) Occurrence: Recorded transactions occurred.
2) Completeness: Existing transactions are recorded.
3) Accuracy: Recorded transactions are stated at the correct amounts.
4) Classification: Transactions included in the client's records are properly classified.
5) Posting and Summarization: Recorded transactions are updated to the master files and are correctly summarized.
6) Timing: Transactions are recorded on the correct dates.

General Balance-Related Audit Objectives:
1) Existence: Amounts included exist at the Balance Sheet date.
2) Rights and Obligation: Assets and liabilities belong to the entity.
3) Completeness: Existing amounts are included.
4) Accuracy: Amounts included are correct.
5) Valuation: Assets are included at the amounts estimated to be realized.
6) Classification: Amounts are properly classified.
7) Detail tie-in: Transaction details sum to the master file amounts, and subsidiary records agree with the balance in the General Ledger
8) Cut-off: Transactions near the Balance Sheet date are recorded in the proper period.

General Presentation and Disclosure-Related Audit Objectives:
1) Occurrence: Disclosed information has occurred.
2) Rights and Obligations: Assets belong to the entity and obligations are owed on behalf of the entity.
3) Completeness: Relevant disclosures should be included.
4) Accuracy: Information should be mechanically accurate.
5) Valuation: Information should be disclosed fairly.
6) Classification: Information is appropriately described in the correct accounts.
7) Understandability: Amount balances and related disclosure requirements are clearly presented in the financial statements.

Real Life Example #1: How to Audit Accounts Receivables
Your goal as the auditor is to detect audit risks, such as 1) receivables do not exist 2) recorded receivable balances are inaccurate 3) it may not be possible to collect A/R 4) the derivation of the allowances for doubtful accounts may not properly reflect bad debt experience 5) sales transactions were not processed in the correct periods 6) revenue was incorrectly recognized.

1) Trade receivables report to G/L: Trace the grand total of A/R Aging Report to the A/R total amount in the G/L. If these totals do not match, there could be a journal entry in the G/L which should not be there.
2) Calculate the receivables report total: Add up the invoices on the A/R aging report to verify that the total traced to G/L is correct.
3) Investigate reconciling items: If you have A/R-related journal entries in the G/L, review the justification for the larger amounts.
4) Test invoices listed in receivables report: Select some invoices from the A/R Aging Report and compare them to supporting documentation to see if they were billed in the correct amounts, to the correct customers, and on the correct dates.
5) Match invoices to shipping log: Match invoice dates to the shipment dates for those items in the shipping log, to see if sales are being recorded in the correct accounitng period.
6) Confirm A/R: Select some larger account balances and contact your customers directly and ask them to confirm the amounts of unpaid A/R as of the end of the reporting period.
7) Review cash receipts: Verify that customers have paid the invoices.
8) Assess the allowance for doubtful accounts: Review the process with a consistency comparison with the method you used last year, and a determination of whether the method is appropriate for the business environment.
9) Assess bad debt write-offs: Compare the proportion of bad debt expense to sales for this year in comparison to prior years, to see if the current expense appears reasonable.
10) Review credit memos: See if credit memos were properly authorized, whether they were issued in the correct period, and whether the circumstances of their issuance may indicate other problems.
11) Assess bill and hold sales: Examine your supporting documentation to determine whether a sale has actually taken place.
12) Review receiving log: See if the receiving log records an inordinately large amount of customer returns after the audit period, which would suggest that the company may have shipped more goods near the end of the audit period than customers had authorized.
13) Related party receivables: Review them for collectability.
14) Trend Analysis: Review a comparison of A/R and sales over time to see if there are any unusual trends.

Real Life Example #2: How to Audit Inventory
1) Cut-off Analysis: Examine the procedures for halting any further receiving into the warehouse or shipments from it at the time of the physical inventory count so that extraneous inventory items are excluded.
2) Observe the Physical Inventory Count: Familiarize with the procedures used to count the inventory.
3) Reconcile the Inventory Count to the G/L: Trace the valuation compiled from the physical inventory count to the company's G/L to verify that the counted balance was carried forward into the company's accounting records.
4) Test High-value Items: Ensure that high-value items are valued correctly and trace them to G/L.
5) Test Error-prone Items: If you notice an error trend in prior years for specific inventory items, test these items again.
6) Test Item Costs: Find out where purchased costs in the accounting records come from, so you can compare the amounts in recent supplier invoices to the costs listed in the inventory valuation.
7) Test for LoCM (Lower of Cost or Market): Compare a selection of market prices to their recorded costs
8) Finished Goods Cost Analysis: Review the bill of materials for a selection of finished goods items, and test them to see if they show an accurate compilation of the components in the finished goods items and correct costs.
9) Direct Labour Analysis: Trace the labour charged during production on time cards to the cost of the inventory. Investigate to see if labour costs listed in the valuation are supported by payroll records.
10) Overhead Analysis: Verify that the company is consistently using the same G/L accounts as the source for overhead costs, check for abnormal costs, and test the validity and consistency of the method used to apply overhead costs to inventory.
12) Work-in-Process Testing: Test how the company determines a % of completion for WIP items.
13) Inventory Ownership: Review purchase records to ensure that the inventory in the warehouse is actually owned by the company.
14) Inventory Layers: If the company is using a FIFO or LIFO inventory valuation system, test the inventory layers recorded to verify that they are valid.

Noh Review on Sustaining Excellence – September 9, 2012


1. Harvard Business Review “For Those Who Want to Lead, Read” by John Coleman

Overview: This article emphasizes the importance of reading and how reading can develop you to become a better leader. It mainly focuses on the benefits of reading in the context of leadership.

Key Lessons:
  • Benefits of reading: insight, innovation, empathy and personal effectiveness
  • Reading can improve your intelligence by developing your vocabulary and knowledge as well as abstract reasoning skills, which eventually leads to innovation and insight.
  • Reading can increase verbal intelligence and help a leader become a more adept and articulate communicator.
  • Reading novels can improve empathy and understanding of social cues, strengthening teamwork and collaborative skills.
  • An active literary life can help you stay relaxed and keep a great work-life balance. 
Noh Review: Some people do not like reading because it isn’t exactly an exciting activity. This is especially the case if we are talking about a thick book. What is the main purpose of reading and what is it that people get from reading a book? The answer is obvious and simple. We mainly read a book in order to go through what is written in the book. To enjoy the aforementioned benefits of reading, you don’t necessarily have to read a physical book. Some people prefer reading soft copy over hard copy because staring at the computer screen helps them stay committed and focused. It can even be audio files, mp3 files or video clips which contain the same content of a book. It can really be anything. As long as you are regularly and constantly engaged in the process of obtaining new knowledge, you are on the right track to your personal development.



2. Harvard Business Review “Ten Reasons Winners Keep Winning, Aside from Skill” by Rosabeth Moss Kanter

Overview: This article discusses how winners sustain their success. It explains 10 important advantages that winners take away from their victory to win again.

Key Lessons
In the context of sports, life, in-the-office, etc., winners keep winning because of the following advantages resulting from a victory:
1) Winning puts the winner to a good mood. Because we are humans with feelings, emotions affect our performance. 
2) Winners stay longer together while losers go home early. Spending more time together leads to more solidarity, information sharing and mentoring.
3) Winners accept negative feedback in order to improve while losers tend to avoid feedback. For example, when you receive a horrible mark on your exam, you feel too ashamed to open the exam. Instead of going over every question and figuring things out, you just want to forget about it and be done with it for now. On the other hand, when you receive a 96% on your exam, you feel happy and confident enough to ask your professor where you lost the 4% so that you can learn and improve for the future.
4) Winners have fewer distractions while losers have their own pressure to win and make up for their previous loss
5) Once a winner wins, he has the time and optimism to maintain high aspirations and act generously toward others. This creates a positive culture of mutual respect. 
6) Behind a victory, there’s a solid support system. The support system stays there for the winner’s second and third win. 
7) Winning produces favourable story about the past and future while losing produces more criticism.
8) Winning grants you access to valuable networks and relationships.
9) Winners have more control over their own destiny because they have self-determination.
10) Winners can enjoy their stability and long-term strategies whereas losers often confront new coaches, strategies and systems for the purpose of trying to win next time.
  • As long as a winner does not get over-confident, arrogant or complacent, his comebacks are more likely to happen due to the advantages that he has.  
Noh Review: A victory never guarantees anther victory. The competition might get tougher or the winner may lose his motivation to pursue the next victory.  If you have won something in life and you want to keep winning it in the future, I want you to know that regardless of all the odds, you are still at an advantage over others who have yet to win.





Tuesday, September 4, 2012

Noh Review on Companies & Industries – September 4, 2012


Bloomberg Businessweek “At Abercrombie & Fitch, Sex No Longer Sells” by Sapna Maheshwari

Overview: This article is about Abercrombie & Fitch and where it is currently positioned. A&F is going through hard times, and the author believes that it will only continue to get worse for them.


Key Lessons:
  • A&F once attracted many teenagers with their sexy models, but their marketing is losing its edge. They have lost 1/3 of the market value in the past year with falling sales in Europe and the U.S.  Abercrombie shuttered 71 U.S. stores, and will close another 180 through 2015.
  • A&F failed to change with the times. It’s great that they have sexy models to represent their store. But, what are they trying to accomplish here? Does the sexyness of their models mean anything to the customers? A&F no longer has the next big thing which attracts customers because their “coolness” is disappearing. On top of that, customers are less inclined to wear A&F’s expensive clothings, so they began moving on.
  • Abercrombie's brand is supposed to appear rebellious, indie and different. But, the current product mix does not communicate or facilitate the brand.
  • The good thing going for A&F is that they are about to expand into China and the Middle East. However, there is no saying that the brand's fading cool will not catch up with the local shoppers in Dubai and Shanghai.
Noh Review: A&F must change their current strategy because there no longer exists a core idea in it. The A&F brand is fading because their “coolness” or “sexyness” no longer strikes the consumers’ interest or desire to purchase. A&F are losing their popularity, but they are not losing their high prices. At this rate, their sales and market value will continue to suffer. They should actively conduct product research and product market survey to find out what the current trend considers rebellious, indie and different. The least that they can do at this point is to change their current pipeline of products and have the proper product mix in order to minimize the damage.

Article: http://www.businessweek.com/articles/2012-08-30/at-abercrombie-and-fitch-sex-no-longer-sells#r=com-s

Monday, September 3, 2012

Noh Review on Recruitment and Selection – September 3, 2012


1. Harvard Business Review “The Surprising Secret to Selling Yourself” by Heidi Grant Halvorson

Overview: This article emphasizes the importance of your potential for success when it comes down to a hiring or promotion decision. Regardless of our logic and intuitions, decision makers subconsciously pay more attention to your potential for future greatness than what you have already accomplished. This ought to be interesting for graduating students who are applying for full-time jobs or simply anyone trying to make an impression.

Key Lessons:
  • How do we make an impression? We have all heard the following: Practice your pitch. Speak confidently at a good pace. Make eye contact.  Highlight your accomplishments without being too cocky. 
  • But what really impresses decision-makers? They like the next big thing more than the current big thing because they prefer the potential for greatness over the current greatness.
  • For example, John and Mike are competing for a job. John has had successful experience related to the job, and he has a high potential for job success. On the other hand, Mike does not have any relevant experience, but he still has a high potential for job success. All things equal, Mike is more likely to get hired even though he has no experience.
    • This hiring decision is both risky and inherently irrational, but we still do it. Why? When humans come across uncertainty, we go into in-depth processing because we want to think hard and figure it out ourselves. This long process leads to a more favourable view of the candidate in the end.  
  • As a job seeker, focus your pitch on the future as an individual rather than your track record.
Noh Review: If I were at a job interview, I would throw a few key accomplishments of mine here and there, which would imply my potential for future success. It wouldn’t be wise for you to bluntly discuss about your potential and state where you will be 5 years from now because it would kill their fun of guessing and figuring you out. The best mix would be some key past track records mixed with their implications for the future.  



2. Harvard Business Review “I Won’t Hire People Who Use Poor Grammar. Here’s Why.” By Kyle Wiens

Overview: This article emphasizes the importance of grammar and spelling when trying to score a job.  This is an obvious fact, but your grammar on the paper shows more about you than you can assume.

Key Lessons:
  • Grammar equals credibility. These days, most of communication is done online. For example, when you read someone’s Facebook status, Twitter post or  e-mails, they only have words to get to you. People judge you immediately if you can’t use proper grammar.
  • Typos or simple spelling mistakes can be overlooked. But, if you can’t tell the difference between “your” and “you’re” (or difference between “their” and “there”), your credibility and capabilities harshly fall. Your client will lose their interest and confidence.
  • How can people frame you when you use poor grammar? Poor writing abilities, poor communication skills, poor learning curve and poor attention to detail
Noh Review: We all know somewhat about the importance of grammar and spelling when applying for a job because we have heard so much about it. But many do not realize that grammar is the simplest and easiest tool for hiring managers to weed out poor-quality applicants. There are hundreds of job applicants who are dying to score that job. If you are one of those job applicants, your only way to make impression on paper is by using words. But, if you don’t know how to properly use words, then you are out of luck. Decision-makers judge you and move on quickly because their time is precious.  I would suggest signing up for resume critique sessions or getting someone to critique your cover letter and resume. Extra caution takes less than a day, but first impression lasts a lifetime.